Elegance, refinement, taste, and sensitivity seem to be the key words that characterize women's wine choices. Women are increasingly central to and involved in wine, in Italy and in the  world.

Studies reviewed by Arswine.it show that in Western Europe and the UK women make up 55% of wine drinkers, and in the United States they lead the choices, accounting for as much as 80% of wine purchases!

In Italy, they represent 46.7% of wine consumers, with preferences for fresh, versatile, and quality wines.

Quality choices

And quality is exactly at the heart of women's choices and is a trend set to grow, since The most engaged female consumers, who study and deepen their knowledge, fall within the age range between 26 to 35 years old (+12% engagement according to data from the Areni Global Report 2026).

According to data from the association Le Donne del Vino, today's female consumers show greater technical knowledge than in the past, favoring the story of the region over just the prestige of the label. But also theThe label plays its part: those "female" labels that hint at an elegant and classy style increase sensory appeal.

Wine Makers – not just consumers

Many celebrities have turned their passion for wine into a business: among them, successful singers and actresses like Taylor Swift, Cameron Diaz, Kylie Minogue, Madonna, and Carole Bouquet – we at ArsWine.it have dedicated an article you can read here.

In Italy, there are many female-led wineries – over 1,000 according to some estimates. Forbes Italy recently celebrated figures like Jose Rallo (Donnafugata) and Valentina Abbona (Marchesi di Barolo), who carry on the tradition of Barolo and Sicilian wines. Producers like Chiara Lungarotti in Umbria, Marilisa Allegrini in Veneto, Donatella Cinelli Colombini in Tuscany bring sustainable sensitivity and authentic local stories to their wines. And one of the wines from the iconic Elena Walch (South Tyrol) was chosen among the 26 served at the recent Winter Olympics.

But what are women's tastes when it comes to wines?

In general, trends show a strong preference for elegant rosés and aromatic whites (like Sauvignon and Pinot Grigio), with growing interest in organic and natural productions. And a considerable fondness for sparkling wines: lively whites, possibly natural, prosecco, and light rosés dominate the scene in Portugal and Spain, Latin America, China and India. While champagne is very popular in France, in the United States, besides prosecco, still whites like Pinot Grigio and Sauvignon Blanc are gaining ground.

As Sauvignon, Arswine.it offers you the excellence from Süd Tirol Vigna "Castel Ringberg" by Elena Walch , the Alto Adige DOC by Burggraefler and also the surprising Sauvignon IGT Isaì from the Federici winery, grown in the Mediterranean climate with marine influences from the Pontine plains in Lazio.

And for sparkling wines, we recommend:

à Valdobbiadene Prosecco Extra Dry Luxury by Mionetto

à the Trento DOC Brut 51,151 by Moser

à the Champagne by Briant Leclerc for special occasions

Soft and versatile reds for daily consumption

While whites and rosés (fruitiness and lightness) and sparkling wines (cheerful fizz) dominate daily wine consumption among women, reds are also present; preferred are soft, elegant ones with gentle tannins, less structured and "muscular" than those favored by men.

ValpolicellaRipasso, Chianti Classico and Pinot Noir in particular are chosen for their versatility that suits many pairings.

Aromatic complexity and structural elegance for dinners

Female elegance and refinement are expressed inin organizing dinners and social events with choices that favor red wines combining structural elegance and aromatic complexity. ArsWine.it offers you five types of wines, also favorites among women of power and culture:

• Brunello di Montalcino: the undisputed king, for its ability to age gracefully. Women like Angela Merkel favor it for its velvety structure and notes of red fruits and undergrowth. It is considered a wine of great authority; ArsWine.it recommends the Ridolfi winery and the superb Tenuta Luce di Frescobaldi

• Barolo: often called "the wine of kings," it is now beloved by women for its incredible aromatic profile (rose, violet, truffle). In particular, labels from producers like L’ Astemia Pentita are a benchmark for their balance between power and finesse. The sommeliers at ArsWine.it also offer you the excellence of the Elio Grasso winery

• Amarone della Valpolicella: chosen for its enveloping character and slightly sweet taste. It is a wine that "fills the glass" and is often preferred during winter dinners or receptions featuring complex meat dishes, thanks to its softness that softens the tannins. 

• Etna Rosso: much loved by influencers and young entrepreneurs for its mineral freshness and light ruby color, reminiscent of great French Pinot Noirs; here you can find ArsWine.it’s selection of Sicilian red wines

• Bolgheri: Wines like Sassicaia or Ornellaia remain the ultimate status symbols, chosen for the international character of the Bordeaux blend; but also Le Serre Nuove from Ornellaia, less expensive but produced with the same passion and attention to detail as Ornellaia. With a blend of Merlot, Cabernet Sauvignon, Cabernet Franc, and Petit Verdot, it offers immediate pleasure and a complex taste and aroma, with proven aging potential. Carefully vinified and aged, it has been awarded a score of 95 by James Suckling.

And for after the meal?

Passitos, with enveloping sweetness; bitters with citrus or floral flavors, like the Sicilian Nepeta; more rarely grappas, perhaps of high quality like the exclusive Grappa Ceres Anasidora 2015 Omina Romana - Produced, distilled, and bottled by Vittorio Capovilla, one of the best distillers in the world, described by Veronelli, his great friend and admirer, as "the noblest of the nobles among distillers."

Enjoy your tasting! And if you're curious to learn about famous women who are also wine producers, click here!